Sellers · Sell-side representation
Prepared companies.Qualified buyers.
Capital Row identifies software companies worth approaching, confirms they are prepared for buyer review, and brings qualified buyers to the table.
Six desks open, all in healthcare software
How it works
- 01
Request a confidential review.
Company, team and objectives in three short steps. Nothing is listed.
- 02
We review it and reply.
Each request is read by the deal team, with research behind it.
- 03
If there is a fit, we talk.
We go deeper on company size, team, and what you want help with, in that order.
Not a listing
A desk is not a list of companies for sale.
It is the year spent in a vertical before anyone went to market.
| A listing | Capital Row |
|---|---|
| Waits for a buyer to find it. | Identifies the companies worth approaching. |
| Open to anyone who asks. | Introduced only to qualified buyers. |
| Goes to market as it is. | Confirmed prepared for buyer review first. |
What you get
One mandate, from the first read to the close.
Sell-side representation covers the sale itself and the work before it that decides the price.
Before market
Sell-side diligence
Your adjusted earnings traced to source records, the data room organized, and the findings a buyer would raise found first.
The buyers
Buyers who fit, named
The acquirers active in your niche, what they bought and how they buy, mapped before anyone is approached.
The fit
Selected for track record and culture
How each buyer has treated founders, teams and customers after close, so the buyer you choose is one you would choose again.
The process
A competitive process
Outreach, management meetings, and letters of intent compared on price and terms, with exclusivity granted on your timeline.
The close
Diligence to close
Requests answered from a prepared record, so the price agreed at the letter of intent has the best chance of holding.
Financing
Buyer financing, introduced
When a buyer needs acquisition financing, Capital Row can introduce lenders who already understand the business.
Why preparation comes first
Much of what ends a signed deal was in the records before the letter.
25.3%
ended on a finding outside the earnings work: a license, a contract, a compliance gap, a customer concentration.
21.3%
ended because the earnings were not what was presented.
14.7%
ended in the renegotiation that followed a finding.
Source: a lower-middle-market deal platform's published study of broken letters of intent, January 27, 2026: seventy-five signed letters that collapsed. Directional, small sample. Read the full note.
Three kinds of business
Each is priced differently.
A buyer reads a subscription business, a software company with a services arm, and a services business three different ways.
Vertical software, SaaS
Keeping customers gets you the meeting. Growing them sets the price.
Hybrid models
Two businesses in one transaction. The software leads your price, and the services arm is the first thing a buyer separates out.
Services
Priced as services. Size moves your number more than the label does.
Open desks
Six desks open, all in healthcare software.
Each desk is a vertical where Capital Row maps the acquirers, the deal flow and the strategy before any company goes to market.
- 01Billing, coding & claims
- 02Denials & clearinghouse workflow
- 03Credentialing & provider data
- 04Specialty practice management
- 05Dental
- 06Behavioral & specialty health
Tools for owners
Start with what a buyer would see.
Valuation calculator
A market range from your own answers, with the published figures behind it.
Buyer Map
Who has bought in your niche, named and dated, and what they will ask first.
Dead Deal Notes
Signed deals that died or were repriced, and what would have surfaced each problem sooner.
Owner session, January 20
What a buyer will find in your 2026 numbers, and how to find it first. Live online.
Questions
What owners ask first.
Is my company listed anywhere?
No. Nothing is listed. Your company is introduced only to qualified buyers, and only once you agree.
Do I need to be selling now?
No. Many owners start a year or two ahead. The review shows what a buyer would find today and what would raise the price before you choose.
Who reads my request?
The Capital Row deal team. Your answers stay confidential.
My company is not in one of the six desks. Should I still ask?
Yes. We will tell you plainly whether Capital Row is the right firm for it.
Does Capital Row represent buyers too?
Yes, on other transactions. Capital Row never represents both sides of the same deal.
What is sell-side diligence?
Your own version of the review a buyer will run: adjusted earnings traced to source records, and the findings a buyer would raise, found first. It includes a sell-side quality of earnings. See how it works.